Author: Luca Di Fabio - April 2021
BOUGIE OR BOURGEOIS?
What once represented the anti-social is now "Extra AF"
We’ve heard it, we’ve said it, we’ve done it. The word bougie is now part of our vernacular. But what does it mean? That’s the challenging part.
While our use of the word seems to trigger an immediate and clear reaction to the interlocutor, it seems as if it is now used in a wide variety of contexts and in very different social situations, from staying at a fancy hotel to brunchin’, from only consuming organic food to attending the most exclusive clubs in town.
In other words, that sentiment of exclusivity and high-class attitude is now quite often married to the radical-chic bashing of mainstream culture, loving designer coffee, and adoring weed and CBD.
Bougie is the contemporary morphing of the word Bourgeoisie, the so-called borough dwellers who have for ages been the embodiment of sobriety, style, class and moderation. They were the ones engaging in commerce and art, wearing suits and opposing the elites.
How fascinating! But our question is: are you Bougie or are you Bourgeois?
Here are the top three elements of what we think could help you get a clearer idea on the matter.
1. Baldness. Very Bourgeois. As opposed to a head full of hair.
2. Cigarettes. Nothing is more Bourgeois than a couple of people discussing a variety of social issues while taking a puff of smoke from a cigarette. Possibly indoors. As opposed to inhaling watermelon flavored vape.
3. Cats. Cat lovers should consider themselves highly bourgeois. Felines have an elegant flair which you simply can’t contend. This is far superior an idea than owning a dog and specifically bringing it everywhere you go: to work, to lunch, to the bar, etc.
On the other hand, here are the top three things you thought were bougie but are actually bourgeois AF!
1. Sandals (for men). You might have thought hipsters invented that open feet look for men. Well, think again!
2. Beards. Long, slovenly beards might be the symbol of hipsterism today. However, the stylistic copyright belongs to someone else…
3. Mustaches. Just put together a picture of Salvator Dali or Friedrich Nietzsche next to pretty much any musician you’ve dated and you’ll have the whole essence of this piece unravel right before your eyes.
Now, attempting to shorten every single word of the English language or using acronyms for the most simple sentences is neither Bougie nor Bourgeois, it’s just annoying.